[  CASE STUDY  ]  Nando's Chickenland                   www.nandos.co.uk Any restaurant group that started life in South Africa and prepares traditional Portuguese chicken with a fiery PERi-PERi kick is sure to have a unique outlook. Nando’s first arrived in Britain 12 years ago and soon worked its way up the pecking order so there are now 110 restaurants around the country, with more on the way. Proof, if any were needed that heat loving Brits have fallen for the combination of healthy, succulent, flame-grilled PERi-PERi chicken, excellent value for money and traditional Portuguese hospitality in a fun atmosphere. It isn’t just the UK that loves the Nando’s passion and warmth, Nando’s is a global phenomenon with over 400 restaurants around the worlds in locations as diverse as Kilburn and Karachi.  The challenge Our partnership started when Nando’s had just four stores in the UK and was looking at growing themselves into the success of today (over 110 and still growing). This was never going to be a tale of a web site; it was always going to be one of strength of brand, customer service, marketing, recruitment, retail and the who's who of what makes Nando's the success it is.  Driven by forward thinking business minds who saw the potential of how this medium could execute across the broad spectrum of the business, Nando's has embrassed the value of what the Internet can bring to its everyday business.  The Aims 1. To provide every store with a searchable presence 2. To engage, inform and retain customers through effective customer service mechanisms 3. To retail the addictive Peri Peri cooking sauces, marinades, salad dressings and memorabilia and extend the brand we have come to recognize on our supermarket shelves 4. To facilitate effective recruitment for Nando’s Human resources 5. To communicate the corporate structure and business minds behind Nando's  The Success As a national brand, Nando's,  has grown rapidly in the past 11 years infectiously absorbing the hearts, minds (and stomachs) of the British public.  At the same time so to has the web site, which represents the key communication tool facilitating a broad range of essential values.  Nando’s has five core values which run through the heart of the company: pride, passion, courage, integrity and family and a personality which is fun, vibrant, cheeky and irreverent. These values and personality are reflected all around you when you visit a restaurant in its Nandocas, chicken, restaurant design and marketing. So to has it been the objective of the web site to extend this to the broader community, pulling them towards a restaurant and people who appeal to all their senses of value. If you want to know more about how we can develop your business online, contact us today.