[  CASE STUDY  ]

 La Tasca Spanish Tapas Bar & Restaurant                   www.latasca.co.uk

A UK public listed company, La Tasca Restaurants are a careful blend of everything that is good about Spain. Warm décor, authentic cuisine and friendly hospitality. All these go together to create a unique and genuine atmosphere.

La Tasca has been described, as being so authentic that you won’t find anything better in Spain. The combination of over 30 tapas dishes, paellas and wide range of Spanish wines and beers served in our warm and colorful surroundings, make it a truly unique experience.
 

 The challenge
To provide an online presence to communicate, retain and building a community around a distinctly Spanish eating experience in your local area.


 The Aims
1. Build a community, inspire, inform and make La Tasca customers feel part of their local La Tasca Restaurant.

2. Facilitate the growth and expansion of the brand and its stores nationwide offering a online recruitment facility to place the best people in the best jobs.

3. Allow La Tasca to understand communicate and enhance its provision of customer service and marketing position through the collection of data assets gathered through its interactive online marketing strategy. 


 The Success
La Tasca is a profitable, enterprising brand constantly pushing the boundaries in its market sector. Their online presence has been key in providing the mechanism to facilitate its growth in customers, numbers of restaurants, supply of new staff and ongoing high levels of service, making the successful business that it has become over the last 10 years as it has grown from 1 to 37 branches across the UK.

PCW has worked very closely with La Tasca to ensure it optimisers every opportunity available from online marketing campaigns, including the slicing and dicing of its valuable customer database allowing it to retain ongoing communications with its community in local areas, attracting them into a truely spanish experience particularly when their is a time to celebrate with a large party.

For more information about how to build relationships contact us today!