In 1998, when Nando's UK had just started out online and had five restaurants, PCW began its working partnership to develop its online propositions. As the Nando's brand has evolved its website supporting technologies, marketing, human resources, online shop, public relations, micro sites, campaigns and extended internal communications have grown equally, PCW has remained at the heart of its development, support, management and representation as an ambassador for the brand.
In 2009, www.nandos.co.uk website evolved further. Its focus and strategic outcomes were to further establish a leading edge presence to engage elements which include widgetisation for personalised choice of content, social media, share, blog and twitter integration, along with updated design, management controls and database outputs.
The ongoing relationship as an essential partner and member of the Nando's team continues to drive success and growth for the brand and its character as its reaches across the UK, Ireland and now into the US.
Success is measured in metrix of spend, penetration, impact and return. PCW steps up to plate and works to deliver all as part of a team.