South African Institute of Auctioneers working with PCW

South African Institute of Auctioneers working with PCW
  • Nandos
  • Caribbean Scene
  • Fatcat Bistro
  • Bengal Brasserie
  • ICT for Education
  • Vivomed
  • Kinesiology Taping
  • Adam Carroll Racing
  • Gavin Cronje Racing
  • Mark Cronje Motorsport
  • New World Corporate Finance
  • Manhire Associates
  • TEC Group
  • Northern Ireland Health Group
  • CPS Solutions
  • BTLC
  • South African Institute of Auctioneers
  • Michael Stephen Racing
  • Tirhani
  • The Flower Station
  • Elaine Hill Photography
  • FCC Elliott Construction
  • M2 Clothing
SOUTH AFRICAN INSTITUTE OF AUCTIONEERS


Brief
In October 2009, PCW developed a partnership with the South African Institute of Auctioneers (SAIA), to develop a communications platform for the auction industry in South Africa, and create a profitable added value offering for the association online.

Methodology & Outcome
Our first task was to scope the industry and membership to develop a commercial model which added to existing membership of the SAIA. Following this, PCW developed a website portal to house all auctions in the country under a unique and diverse search directory, incorporating a social media sharing platform across sectors and specialist areas.

Launched in December 2009, the product has self-funded and has over 65% pick up rate of auctioneers in the industry and is now a profitable commercial website with extended business offerings and the potential to expand into other African countries.

Visit Site:
www.auctioneering.co.za
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