History
The Bengal Brasserie Belfast is one of the most reputable Indian restaurants in Belfast. Established 20 years ago on the Ormeau Road it has attracted a global dinning following. It has challenged and pushed its boundaries to roll out its recent Lisburn Road restaurant and brand, on which PCW has helped it develop all its assets and visual media to fit in with a team of specialised marketeers.
Brief
PCW New Media designed and launched the Ormeau Road website, with a view to increasing its digital search foot print. Bengal Brasserie Lisburn Road opened in November 2009, with an online take-away service rolled out in April 2010, which has been widely succesful.
Outcome
The Bengal Brasserie Belfast is now one of the finest Indian dining experiences in Belfast with ongoing press, social media and database driven marketing campaigns driving bookings daily. Its search engine placement drives 75% of all bookings through natural ethical search optimisation.
|
