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Search Engine Optimisation is an integral part of the content management system, managing content layouts, linking structures and fundamentals which enable improved search engine positioning for all major engines.
Search marketing delivers 78% of all traffic to websites currently within the SME market. Google delivers 95% of that traffic. Building websites which are fully compliant with Google guidelines is therefore a key factor in building a website which can position the brand to be found and produce measured results.
Upon embarking on a SEO campaign, our clients current website set up will be analysed with a future strategy for implementation in mind. Research, industry change and monitoring, tools and techniques will be supplied and taken into account in all documents produced as a point of reference, and PCW will provide access to our global network of specialist partners in the field of Search Engine Optimisation. |
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